Where Google Ads budget actually leaks
The five places money most often escapes a Google Ads account, how each one works mechanically, and how to check your own account for them.
· 9 min read
How Google Ads
actually behaves
Mechanism, not opinion. No statistics we cannot show you the source of, and nothing that needs an agency to act on.
Google Ads for local service businesses: what is different
Why paid search for plumbing, HVAC, roofing and similar trades behaves differently from e-commerce — radius, call tracking, emergency intent, and seasonality.
· 8 min read
What a Google Ads audit actually checks
A plain description of what gets examined in a real Google Ads audit, in what order, and — just as importantly — what an audit cannot tell you.
· 7 min read
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