We read Google Ads
accounts for a living
The Ad Meter audits and manages Google Ads for local service businesses across the US and UK — plumbing, HVAC, roofing, dental, med spas and legal. We find where the budget is going, and then we manage it properly.
Start with a free audit
We'll read your account and send you the findings in writing within 48 hours, plus a brand kit and a landing page. Free, and yours to keep whether or not you ever hire us.
See the free offerWriting
Where Google Ads budget actually leaks
The five places money most often escapes a Google Ads account, how each one works mechanically, and how to check your own account for them.
Google Ads for local service businesses: what is different
Why paid search for plumbing, HVAC, roofing and similar trades behaves differently from e-commerce — radius, call tracking, emergency intent, and seasonality.
What a Google Ads audit actually checks
A plain description of what gets examined in a real Google Ads audit, in what order, and — just as importantly — what an audit cannot tell you.