Privacy Policy

This policy describes what personal information The Ad Meter collects through theadmeter.com, why it is collected, and who it is shared with. It describes what the site actually does today rather than a general template.

Who we are

The Ad Meter provides Google Ads management and account audits for businesses in the United States and United Kingdom. You can contact us about anything in this policy at shreyash@theadmeter.com.

What we collect

Through the form on this website we collect only two things, both of which you type yourself:

• Your business name.
• Your email address.

If you book a call, the scheduling is handled by Cal.com and any details you enter there are collected by Cal.com under their own privacy policy.

If you become a client and grant access to a Google Ads account, we can view advertising data inside that account. That access is granted by you from within your own Google account, is revocable by you at any time, and does not transfer ownership of the account or its data to us. We never ask for your password.

What we do with it

• Send you the audit, brand kit and landing page you requested.
• Reply to your enquiry and arrange a call if you want one.
• Keep a record of the enquiry so we can follow up on it.

We do not sell personal information, and we do not share it with advertisers or data brokers.

Third parties that process data for us

Running this website necessarily involves a small number of service providers. Each has its own privacy policy:

• Vercel hosts the website and processes standard server request data such as IP address and browser type.
• Resend delivers the emails sent from the form, and therefore processes the business name and email address you submit.
• Cal.com handles call scheduling if you choose to book a call.
• Namecheap Private Email provides the mailbox that receives enquiries.
• Meta Platforms receives advertising measurement data through the Meta Pixel, but only if you accept cookies. See the section below.
• Vercel Web Analytics counts visits. It sets no cookie and stores no identifier that can follow you, so it runs for everyone.
• Microsoft Clarity records how pages are used, but only if you accept cookies. See the section below.

Analytics and tracking

There are two kinds of measurement on this site, and they are treated differently because one sets cookies and the other does not.

Without cookies, for everyone. Vercel Web Analytics counts visits so we know how many people reach the site and which pages they land on. It sets no cookie, stores nothing on your device, and creates no identifier that can follow you between sites or across days. Because it cannot be used to single anyone out, it runs whether or not you accept cookies.

With cookies, only if you accept. Two tools sit behind the cookie question. The Meta Pixel is advertising measurement from Meta Platforms, and it is how we tell which Facebook and Instagram ads brought people here and which are wasting money. Microsoft Clarity records how pages are actually used, including mouse movement, clicks and scrolling, so we can see where a page confuses people.

Neither loads until you accept. On your first visit you are asked whether to allow these cookies. If you decline, or simply ignore the question, neither is ever loaded, no request is made to Meta or Microsoft, and no cookie from either is set. The website behaves identically either way, and nothing about the free build or the contact form depends on it.

If you accept, the pixel reports to Meta that a browser visited a page on this site, along with the standard information any web request carries such as IP address, browser type and the page URL. Meta may connect that to a Facebook or Instagram account it recognises. We use it only to measure and target our own advertising. We do not use it to build profiles of individuals, and we never send it the contents of the enquiry form.

Clarity's recordings capture how the page was used, not what you typed. Text entered into form fields is masked in the recording by Clarity itself and cannot be unmasked by us, and recordings are deleted after 90 days. Microsoft's own handling of this data is governed by their privacy statement.

You can change your mind at any time by clearing this site's data in your browser, which removes the stored choice and makes the question appear again. Meta's own handling of this data is governed by their privacy policy and their controls at facebook.com/adpreferences.

How long we keep it

Enquiry emails are kept while there is an active or prospective business relationship. If you would like your details deleted, email us and we will remove them.

Your rights

Depending on where you live, you may have rights to access, correct, delete or restrict use of your personal information, and to object to certain processing. In the United Kingdom and European Economic Area these rights come from the UK GDPR and GDPR. Several United States jurisdictions provide comparable rights. To exercise any of them, email shreyash@theadmeter.com and we will respond.

Cookies

If you accept the cookie question, two sets of cookies are set. The Meta Pixel sets "_fbp" and, when you arrive from a Facebook or Instagram ad, "_fbc", which exist to connect a visit to the ad that produced it. Microsoft Clarity sets "_clck" and "_clsk", which identify a returning browser and group page views into a single session. If you decline, none of them are set.

Vercel Web Analytics sets no cookie at all, which is why it is not part of that question.

Separately, this site stores your answer to the cookie question in your browser so it does not ask again on every page. That is kept on your device, is not sent anywhere, and is not used to identify you.

Cal.com may set cookies if you open the booking page, under its own policy.

Changes

If this policy changes, the date at the top of this page changes with it.

This policy has been written to describe our actual practices accurately, but it is not legal advice and has not yet been reviewed by a qualified professional. It should be reviewed against the specific requirements of every jurisdiction the business operates in before scale.